We’re an international longboard community created in Madrid in 2010 aiming to get more girls and women into the sport and changing the way we’ve been portrayed and perceived, by society and ourselves.
Since the early years of almost every action sport, women have been underexposed.
The current image use to portray us is often objectified, sexualized and unreal. The products marketed to women are mostly pink, most brands choose to depict models instead of riders and the main message is still that looks matter more than passion, hard work or ambition. We’re thrilled to witness things changing in the last years but there’s still a lot of work to be done.
These all comes from a deeper rooted issue in our society, where young girls are dressed in pink, treated as fragile, discouraged from getting dirty and are raised to be likeable whereas boys are raised to try new things, explore, break or create while being sensitive or expressing emotions is not celebrated.
As women we’re not raised to lead, to be bold or to try new things.
We believe that by breaking certain stereotypes we’re helping build a stronger, healthier society for all humankind.
As Longboard Girls Crew we started shooting videos that inspired women to start skating, showing them that we could do it too, how accessible it was and how much fun we had. Before we knew it, people from all over the world were watching our videos and with this the movement had begun.
As we continued to create videos, word of our community started to grow and in late 2010 we were inviting other women from all over the world to get involved and help create inspiring content to share on our Facebook fan page. It has never been about how good you were, how fast you can go, or how many tricks you can land – it has always been about fun and inspiring others.