KnowOur Story

Things were very different back in Madrid in 2010 when we, Jacky Madenfrost and Valeria Kechichian, created Longboard Girls Crew (LGC). Back then, there were just a handful of female, trans and non-binary people longboarding in the world.

We wanted to make a sport, absolutely male-dominated at the time, as inclusive as possible and increase the representation we had that was scarce and extremely sexualized.

Through videos, a new kind of exposure where diversity was key, events and ambassadors in 60 countries we branched out to become the biggest community in the industry.

Womxn, trans and non-binary people have been underexposed in all action sports since the very beginning: now it’s us creating our own opportunities and managing the quantity and quality of exposure we get, defying and shifting social commands in order to achieve our true potential. Representation matters, but the quality of that representation is equally important.

As womxn we’re not raised to lead, to be bold or to try new things. We believe that by breaking certain stereotypes we’re helping build a stronger, healthier society for all humankind.

Guided by the force, empowerment and transformation longboarding brought to our lives we created our non-profit: LONGBOARD WOMEN UNITED, using skate and longboarding as tools for social change in extremely vulnerable areas around the world. Click here to find out more.

Let’s keep changing the game.