Cindy Zhou showed us this inspiring Ted Talk by Kim Woozy, Founder of MAHFIA, the web tv channel that show females in action sports. In their words: “MAHFIA’s mission is to promote females for their accomplishments and offer inspiration and entertainment for girls who are interested in the creative lifestyle of skateboarding, snowboarding and surf culture.”
After watching the video a couple of times we couldn’t agree more with her words. We got to keep working promoting and supporting the female action sports scene, showing girls and boys, women and men real, positive and brave role models in order to inspire and keep growing the female scene.
Some of our favorite quotes:
“Encourage girls to pick up a board and ride it, not just sit on the side lines and admire the guys”
“Too often i see images of girls just holding their board, not riding it, or a model half naked. There’s no action at all. This does not inspire girls to start to participate, it only makes them stress about their looks more and wanna admire the boys”
“Research has actually shown that sex only sell sex, not sports”
“The girls aren’t getting the same reinforcement as the guys are, [females] have to be in more media and more support for girls to stay in it”
“The best thing about action sports is that it’s not exclusive, you don’t have to have a certain body type to do it, you don’t have to look a certain way, and you don’t even have to be a certain age.. you can get into it at any age”
“Support companies that REALLY support females”
“If she can do it, so can I”
We’ve been using this last motto to inspire and empower women around the world for the last 4 years. Let’s keep working together, CHANGE is already happening.
Thank you Kim Woozy for you amazing talk and make sure to follow MAHFIA for constant female action updates