Please, take 2 minutes of your time and check this super important initiative from Uruguay!
Let’s raise the awareness of helmet usage!!
Translation: Don’t be stubborn ( hard-headed), use it for you, use it for the people who care about you, but use it!
Graphic Campaign by Dan Montes de Oca – LGC Uruguay Ambassador
Photos by Dan Montes de Oca
The story behind this campaign:
“The idea of a campaign came up after the tragic news of the death of a rider from Montevideo who had an accident while longboarding without a helmet and passed away after being in comma for a week” – Dan Montes de Oca.
The Uruguayan Longboard community heard about accidents like this from other countries but never had a loss before. Rapidly they got together and organized this photo campaign and a video shot by one of the deceased rider’s friend, stressing the importance of wearing the helmet not only for you but for the people who care about you such as family and friends.
We are sorry to hear stories like this repeating themselves over and over. People, wake up, helmets can save your lives, don’t wait till the next accident happens to you or to someone you know, it’s in your hands!