Our LGC Vietnamesse Ambassador Anna Selina Kager created Viet-Shred in 2014 during a very inspiring time in Vietnam. Initially the group was a way for her to connect with locals. Later on they became very close friends and she experienced her friends’ struggles at first hand.
She now launches a crowd-founding campaign to create opportunities in a country where there are not so many.
Future prospects of young adults descending from impoverished families in Vietnam are more or less on the edge. To improve our livelihood and establish job opportunities we founded Viet Shred. Built upon the idea to strengthen the community while creating a workspace and offer education, Viet Shred could apply unique support in a world of unstable conditions.
Please help them create a safer place and new opportunities for local people. CLICK HERE to support and donate to their Generosity.com campaign.
Proud to have a crew with humans so devoted to make this world a better place. Let’s keep working!
Stephan Paul put together a beautiful video portraying some of Germany’s finest riders including our beloved Esther Suave and Anastasia Kuzina. Besides the amazing scenes and edit, it portrays greatly the stoke for longboarding and skateboarding. Treat yourself and check it out.
The movement #covertheathlete launched this awesome video exposing some of what’s wrong with media coverage of female athletes.
Sexist commentary, inappropriate interview questions, and articles commenting on physical appearance not only trivializes a woman’s accomplishments, but also sends a message that a woman’s value is based on her looks, not her ability. And it’s much too commonplace.
Just like us, they demand media coverage that focuses on the athlete and her performance, not her hair, clothes or body.
We love the video -which already have more and a million and a half views- and the movement. Visit their web and ask the media to #CoverTheAthlete!
LGC Costa Rica ambassador Sylvia Mena going fast in her local hill. She’s rad. Check it out!
We’re over the moon to finally show you our ad for Bouygues Telecom, one of France’s biggest telephone companies. Some weeks ago some of us including Eider Walls, Ishtar Bäcklund, Lyde Begue, Noelia Otegui, Femke Bosma and Valeria Kechichian shot in Southern France this ad under the orders of Ty Evans, Director of Pretty Sweet and We Are Blood. How awesome is that?!
We did a little road trip from the Pyrenees to Biarritz, going downhill in some dreamy Pyrenees roads to end up skating bowls and surfing in Biarritz.
The team we worked with was absolutely amazing and brilliant. From the client to the Agency BETC, the Production company PHANTASM and everyone involved. Cameras operators, assistants, production, stylist, hair and makeup (not that we need any) and everyone who was part of it was incredible kind and talented.
For our personal joy, the photographer of the ad was the amazing and crazy talented Theo Gosselin. We will post his photos shortly, so stay tuned for those!
We want to thank each and everyone involved in this. Specially the client, agency and production company who decided to portray real women doing something still mostly associated to men. It’s a gift to be able to reach such wide and mainstream audiences and portray women being more than “pretty” in an ad. We’re in love with the idea of young girls watching this on TV and thinking they can do anything. So THANK YOU!!
Here’s to more women doing rad things in mainstream media. Thanks for the love!