As you know we’ve teamed-up with Spike TV to shoot an ad for Fairfield Inn in San Diego. Amanda Powell and Amanda “Panda” Caloia were the chosen ones to represent Longboard Girls Crew values, message & of course, radness!
We couldn’t be happier not only with the result but with the fact that more and more brands are choosing to portray real athletes shredding, women doing amazing, rad and exciting things. Most of the images of women in media don’t focus on our skills and the popular current female role models mostly focus on looks. So the fact that all these brands are choosing to portray women in our actual true potential is more important than what you may think. The more we portray women athletes doing extremely cool stuff, pushing their limits and challenging the stereotypes that we’re normally shown, the sooner society will be healed and we can all grow in gender-labed free cultures.
LGC Korea keeps killing it. Ambassadors Nara, Dasol and Chorong just released their new video and they are improving so much and so fast! They got into downhill & freeride some months ago and are killing it already. Their freestyle moves keep getting better as well. Check it out for yourselves.
The Korean crew is one of the most stoked ones we have and we’re happy to see these girls really pushing their limits. Bravo!
Our girl Amanda Powell is currently based in Los Angeles, California but just released an ode-video to her hometown in Marshfield, Massachusetts and her life filled with friends, skate & surf. Beautiful.
Spanish rider Pau Vilés has been evolving fast these past year and we finally have her first video. Check her out going down the hills of Alicante. Buena Pau, a seguir!
Yesterday we ran across this amazing video and initiative happening in Madhya Pradesh, a small village in India, where surprisingly the largest skateboarding park of the country is located: The Janwaar Castle. The purpose of the Janwaar Castle Community Organization is to uplift the lives of the villagers in Janwaar, especially those of the Janwaar children through skateboarding.
A sport which has long been identified with urban neighbourhoods across the world, is being used in a village in central India as a trigger for social change. Ulrike Reinhard – a German national – established a skate park in Janwar, Madhya Pradesh in February 2015, with the help of a few Indian and international skateboarding organisations inspired by Skateistan.
The region to which the village belongs is notorious for being one of the most socially and economically backward areas of the country. Untouchability, gender inequality, illiteracy, and alcoholism are rampant here. Through the voices of Ulrike and the children of the village, the film documents how the skate park is gradually changing the social fabric of the village and addressing some of its most deep rooted issues.
With the simple rule “Girls first” they are promoting gender equality in a region where this is not a popular thing.
We love seeing more and more initiatives like this. Skateboarding is changing lives for the better around the world in regions where they don’t even have concrete. We can always do something. Get involved in your local community or create something from scratch. We’re the ones we’ve been waiting for!
To get involved or find out how you can help Janwaar Castle click HERE. They need us!