Stephan Paul put together a beautiful video portraying some of Germany’s finest riders including our beloved Esther Suave and Anastasia Kuzina. Besides the amazing scenes and edit, it portrays greatly the stoke for longboarding and skateboarding. Treat yourself and check it out.
The movement #covertheathlete launched this awesome video exposing some of what’s wrong with media coverage of female athletes.
Sexist commentary, inappropriate interview questions, and articles commenting on physical appearance not only trivializes a woman’s accomplishments, but also sends a message that a woman’s value is based on her looks, not her ability. And it’s much too commonplace.
Just like us, they demand media coverage that focuses on the athlete and her performance, not her hair, clothes or body.
We love the video -which already have more and a million and a half views- and the movement. Visit their web and ask the media to #CoverTheAthlete!
LGC Costa Rica ambassador Sylvia Mena going fast in her local hill. She’s rad. Check it out!
We’re over the moon to finally show you our ad for Bouygues Telecom, one of France’s biggest telephone companies. Some weeks ago some of us including Eider Walls, Ishtar Bäcklund, Lyde Begue, Noelia Otegui, Femke Bosma and Valeria Kechichian shot in Southern France this ad under the orders of Ty Evans, Director of Pretty Sweet and We Are Blood. How awesome is that?!
We did a little road trip from the Pyrenees to Biarritz, going downhill in some dreamy Pyrenees roads to end up skating bowls and surfing in Biarritz.
The team we worked with was absolutely amazing and brilliant. From the client to the Agency BETC, the Production company PHANTASM and everyone involved. Cameras operators, assistants, production, stylist, hair and makeup (not that we need any) and everyone who was part of it was incredible kind and talented.
For our personal joy, the photographer of the ad was the amazing and crazy talented Theo Gosselin. We will post his photos shortly, so stay tuned for those!
We want to thank each and everyone involved in this. Specially the client, agency and production company who decided to portray real women doing something still mostly associated to men. It’s a gift to be able to reach such wide and mainstream audiences and portray women being more than “pretty” in an ad. We’re in love with the idea of young girls watching this on TV and thinking they can do anything. So THANK YOU!!
Here’s to more women doing rad things in mainstream media. Thanks for the love!
“My biggest compliment is not that I surf like a man, but that I surf like a woman,” says Leah. “If someone watches me ride a wave, I want them at the end of it to know that I’m in love with the ocean.”
She smiles a lot, so that helps. But her movements are unique. And in getting to know her, whether overtly or not, it’s easy to decipher she has more ambitious plans that are naturally unfolding. Through her own resources and energy, she’s quickly becoming a modern ambassador for women’s surfing.
“It makes my heart sing when I see other women out celebrating in the water and just playing and rejoicing,” says Dawson. “They’re not trying to do tricks, and they’re not trying to become number one in the world. They’re just going out for their daily medicine…As a lover of the sport I want to see women feeling more empowered to surf like a woman.”
Dawson is also a storyteller. She makes compelling short films like Peanut Butter, a story about her relationship with a yellowed single fin that a lot of people might have thrown away. And she has a strong opinion about the representation of women in surfing. It’s not about sex. It’s not about performance in the water. For Leah, it’s about soul – another word so thoroughly bastardized from overuse that it’s sometimes hard to recognize when we see it. In Leah, it’s boiling. And she’s not militant or overzealous about how she’s profoundly adjusting the narrative in championing women’s surfing.
She’s just her. And that might be exactly what surfing needs.
Thank you Dane Webber for sending us this!