As you know we’ve teamed-up with Spike TV to shoot an ad for Fairfield Inn in San Diego. Amanda Powell and Amanda “Panda” Caloia were the chosen ones to represent Longboard Girls Crew values, message & of course, radness!
We couldn’t be happier not only with the result but with the fact that more and more brands are choosing to portray real athletes shredding, women doing amazing, rad and exciting things. Most of the images of women in media don’t focus on our skills and the popular current female role models mostly focus on looks. So the fact that all these brands are choosing to portray women in our actual true potential is more important than what you may think. The more we portray women athletes doing extremely cool stuff, pushing their limits and challenging the stereotypes that we’re normally shown, the sooner society will be healed and we can all grow in gender-labed free cultures.
Yesterday we ran across this amazing video and initiative happening in Madhya Pradesh, a small village in India, where surprisingly the largest skateboarding park of the country is located: The Janwaar Castle. The purpose of the Janwaar Castle Community Organization is to uplift the lives of the villagers in Janwaar, especially those of the Janwaar children through skateboarding.
A sport which has long been identified with urban neighbourhoods across the world, is being used in a village in central India as a trigger for social change. Ulrike Reinhard – a German national – established a skate park in Janwar, Madhya Pradesh in February 2015, with the help of a few Indian and international skateboarding organisations inspired by Skateistan.
The region to which the village belongs is notorious for being one of the most socially and economically backward areas of the country. Untouchability, gender inequality, illiteracy, and alcoholism are rampant here. Through the voices of Ulrike and the children of the village, the film documents how the skate park is gradually changing the social fabric of the village and addressing some of its most deep rooted issues.
With the simple rule “Girls first” they are promoting gender equality in a region where this is not a popular thing.
We love seeing more and more initiatives like this. Skateboarding is changing lives for the better around the world in regions where they don’t even have concrete. We can always do something. Get involved in your local community or create something from scratch. We’re the ones we’ve been waiting for!
To get involved or find out how you can help Janwaar Castle click HERE. They need us!
Always wondering how you can help and make a real impact in the lives of the ones who are in a tough situation? This is it. Here’s how you can make a difference and contribute in a movement that is changing the lives of thousands of girls and boys in Afghanistan, South Africa and Cambodia through skateboarding. Become a Citizen of Skateistan!
Before we start, if you still don’t know what Skateistan is we suggest you click HERE. Watch the video and find out how through skateboarding they have built one of the biggest movements to help kids in need and provide them with education, self-esteem and of course, skateboard fun.
Yuna Kang is one of those girls that inspire us. Her rad style, fearless attitude and trick dominance simple leave us in awe. Her Instagram feed is full with daily clips of new tricks (and fun new tricks attempts!) and we love seeing the evolution she had had this past year. Yuna is not only a rad freestyler, she’s also into freeride and downhill.
She just released her latest video ‘100 Tricks Challenge by Yuna Kang’. Inspired by Jeff Ellis’s 100 Tricks Challenge she decided to make her own and voilá! Get ready to be mind-blown. Also, trick-naming on point.. so thanks for the tuition! Check it out:
Video edit by Spin Skate
We talked with Yuna for a bit about her longboard path, what she loves and what gives her the chills.
LGC: When did you started skating and why?
YK: I started skating in December 2012. There was a man in my college who learned how to ride a longboard in USA. He wrote an introduction about longboarding in the college’s web . It seemed to be very fun, so I asked him to teach me how to ride a longboard.
LGC: What is it that you like the most about skating?
YK: Until recently, my favorite part of skating was learning a new trick. Now I want to make a good and smooth dancing/trick line with several skills. But it is REALLY hard!!!
LGC: What’s your biggest challenge while you skate?
YK: I am a very coward person haha. So I’m scared to ride fast :( The speed is my biggest challenge in my whole longboard life!
LGC: The Korean scene is really popular right now. How do you see the scene?
YK: Longboard dancing is soooo popular in Korea now. The whole Korean scene became bigger with dancing and freestyle but also the downhill/freeriding scene is getting bigger. I’m very happy because longboarding is a famous sports now but also I’m worried about the longboard-caused accidents due to the lack of safety gear or un-knowledge of certain sport rules.
Thank you Yuna! You’re amazing. Keep ripping, you inspire us all <3
We’re beyond stoked on this one. Seeing your friends and shred sisters star in the latest Red Hot Chili Peppers video is next level stoke. Watch Amanda Powell, Amanda (Panda) Caloia & Carmen Sutra rip under Olivia Wilde’s Direction. Yes, that Olivia Wilde.
Is everybody as stoked as we are on where is female longboarding and the exposure we’re getting? More to come. Keep supporting your girl gang!