The movement #covertheathlete launched this awesome video exposing some of what’s wrong with media coverage of female athletes.
Sexist commentary, inappropriate interview questions, and articles commenting on physical appearance not only trivializes a woman’s accomplishments, but also sends a message that a woman’s value is based on her looks, not her ability. And it’s much too commonplace.
Just like us, they demand media coverage that focuses on the athlete and her performance, not her hair, clothes or body.
We love the video -which already have more and a million and a half views- and the movement. Visit their web and ask the media to #CoverTheAthlete!
We’re over the moon to finally show you our ad for Bouygues Telecom, one of France’s biggest telephone companies. Some weeks ago some of us including Eider Walls, Ishtar Bäcklund, Lyde Begue, Noelia Otegui, Femke Bosma and Valeria Kechichian shot in Southern France this ad under the orders of Ty Evans, Director of Pretty Sweet and We Are Blood. How awesome is that?!
We did a little road trip from the Pyrenees to Biarritz, going downhill in some dreamy Pyrenees roads to end up skating bowls and surfing in Biarritz.
The team we worked with was absolutely amazing and brilliant. From the client to the Agency BETC, the Production company PHANTASM and everyone involved. Cameras operators, assistants, production, stylist, hair and makeup (not that we need any) and everyone who was part of it was incredible kind and talented.
For our personal joy, the photographer of the ad was the amazing and crazy talented Theo Gosselin. We will post his photos shortly, so stay tuned for those!
We want to thank each and everyone involved in this. Specially the client, agency and production company who decided to portray real women doing something still mostly associated to men. It’s a gift to be able to reach such wide and mainstream audiences and portray women being more than “pretty” in an ad. We’re in love with the idea of young girls watching this on TV and thinking they can do anything. So THANK YOU!!
Here’s to more women doing rad things in mainstream media. Thanks for the love!
“My biggest compliment is not that I surf like a man, but that I surf like a woman,” says Leah. “If someone watches me ride a wave, I want them at the end of it to know that I’m in love with the ocean.”
She smiles a lot, so that helps. But her movements are unique. And in getting to know her, whether overtly or not, it’s easy to decipher she has more ambitious plans that are naturally unfolding. Through her own resources and energy, she’s quickly becoming a modern ambassador for women’s surfing.
“It makes my heart sing when I see other women out celebrating in the water and just playing and rejoicing,” says Dawson. “They’re not trying to do tricks, and they’re not trying to become number one in the world. They’re just going out for their daily medicine…As a lover of the sport I want to see women feeling more empowered to surf like a woman.”
Dawson is also a storyteller. She makes compelling short films like Peanut Butter, a story about her relationship with a yellowed single fin that a lot of people might have thrown away. And she has a strong opinion about the representation of women in surfing. It’s not about sex. It’s not about performance in the water. For Leah, it’s about soul – another word so thoroughly bastardized from overuse that it’s sometimes hard to recognize when we see it. In Leah, it’s boiling. And she’s not militant or overzealous about how she’s profoundly adjusting the narrative in championing women’s surfing.
She’s just her. And that might be exactly what surfing needs.
Thank you Dane Webber for sending us this!
We’ve all been there and we’re not 12. Arriving to a skatepark full of guys who rip can be a bit intimidating, specially when you’re a female trying to learn. So when this mom from Ontario -Jeanean Thomas- arrived to her local skatepark with her daughter whiling to learn she faced this situation first hand. Read her open letter to see what happens next.
You’re probably about 15 years old, so I don’t expect you to be very mature or for you to want a little girl on your skate ramp for that matter.
What you don’t know is that my daughter has been wanting to skateboard for months. I actually had to convince her that skateboarding wasn’t for just for boys.
So when we walked up to the skate park and saw that it was full of teenaged boys who were smoking and swearing, she immediately wanted to turn around and go home.
I secretly wanted to go too because I didn’t want to have to put on my mom voice and exchange words with you.
I also didn’t want my daughter to feel like she had to be scared of anyone, or that she wasn’t entitled to that skate park just as much as you were.
So when she said, “Mom it’s full of older boys,” I calmly said, “So what, they don’t own the skate park.”
She proceeded to go down the ramp in spite of you and your friends flying past her and grinding rails beside her.
She only had two or three runs in before you approached her and said “Hey, excuse me …”
I immediately prepared to deliver my “She’s allowed to use this park just as much as you guys” speech when I heard you say,
“Your feet are wrong. Can I help you?”
You proceeded to spend almost an hour with my daughter showing her how to balance and steer, and she listened to you – a feat not attained by most adults.
You held her hand and helped her get up when she fell down and I even heard you tell her to stay away from the rails so that she wouldn’t get hurt.
I want you to know that I am proud that you are part of my community, and I want to thank you for being kind to my daughter, even though your friends made fun of you for it.
She left the skate park with a sense of pride and with the confidence that she can do anything, because of you.
As we always say, it’s the people, one by one, who’s changing the world. In the small gestures, in stories like this. To a world with more of this, please. It’s up to us.
Dear teenage boy at the skate park… pic.twitter.com/78ry5esoTa
— Jeanean Thomas (@JeaneanThomas) October 11, 2015
Ps. We can’t wait to see the progress on Jeanean’s daughter!
So much awesome in one video. LGC Australia ambassador Maga McWhinnie showed us this video and we fell in love. This is everything skateboarding is for us. Fun, stoke, challenge… gender label and age free. Go Skateboard Moms!