About us

We’re an international longboard community created in Madrid in 2010 with the aim of getting more girls & women into the sport.

We started shooting videos that inspired women to start skating, showing them that we could do it, how accessible it was and how much fun we had. We promoted all the girls we knew through the Facebook fan page and asked them to send their photos and videos, even though most of them (and us) were beginners or had nothing close to a PRO level. We also did gatherings, Girls Meets and events (contests, freerides) to promote women in the scene. We named the active girls in different countries LGC Ambassadors so that they promote the LGC values in their countries, supporting and inspiring newcomers all around the world. We put female longoarding in the map, got some international media attention and thanks to all this work combined we started not only to gain recognition for women but most importantly, we got thousand of women into the sport around the world. Crazy, right?

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Juan Rayos photo

Years later Longboard Girls Crew (LGC) has grown up to be the biggest community in the Action Sports industry and one of the biggest female communities in the world, acknowledged in more than 180 countries with official crews and ambassadors in more than 70. We have a very strong presence in every social media channel and our videos & movies have more than 18 Million views around the world.

Today, LGC works relentlessly to support and promote women in the Action Sports scene and therefor not only reinforce our role in the Industry but in society in general, changing the existing perception of women and more importantly: the perception we have about ourselves. We have also started a non-profit association and are partnering-up with NGO around the glove to help & empower people in need. Find out more HERE.

Women have been underexposed since the early years from mostly every action sport and the current image use to portray us is objectified, sexualized and unreal. The products marketed to women are mostly pink, most brands choose to portray models instead of riders and the main message is still that looks matter more than passion, hard work or ambition.

These all comes from a deeper root in our society, where small girls are dressed in pink, are fragile, shouldn’t get dirty and are raised to be likeable while boys can’t be sensitive or express emotions. As women we’re not raised to lead, to be bold or to try new things. We believe that by breaking certain stereotypes we’re helping build a stronger, healthier society for all humankind.

Back when we started LGC, there were not many women skating, let along racing and competing. Today, not only there are many girls doing it but the level has raised extraordinarily and it keeps on going. If you have 200 girls worldwide into a sport, probably and by statistics only one or two will have the raw skill or patience to achieve a PRO level. If you have 20.000 that number will grow considerably. That’s another reason why we need to keep working. Getting more girls into this or any sport means not only more girls having fun, but more girls and women that will reach media exposure and become role models to other women, showing that we can do anything we like to, gender-label free.

We’ll keep supporting girls and women through our initiatives, movies, web, social media channels, talks and conferences, media exposure and through our non-profit association that partners-up with NGO around the planet to create opportunities and help empower people who need it the most.

Let’s keep doing this together. Let’s keep riding the shift.

Valeria Kechichian – LGC Director

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Gádor Salís photo